Professional profile
Senior growth marketer with hands-on PPC, SEO and marketing leadership experience.
13 years across client projects and my own e-commerce businesses. Reviewed 100+ ad accounts, with peak monthly ad spend above US$50k. I bring a business owner's perspective to margins, costs and operational capacity.
Selected results
2×
B2B leads doubled with better quality at the same cost per lead.
< 20 %
Ad spend as a share of revenue for an e-shop with 8,000+ products, against a 33 % limit.
50 → 1,421
Tracked keywords in Google's top 3 within three months for a food e-shop, same tracked set.
9 % / ≤ 15 %
As CMO: total ad spend as a share of revenue in peak season / off-season, against a 20 % cap. Not ROAS, not profit margin.
Professional experience
External and overlapping engagements, not parallel full-time jobs.
2020 – present
Independent marketing consulting
PPC/SEO consulting and audits. Current projects are recent examples; not all have run since 2020.
2024 – 2026
Milujeme Krétu — CMO
Marketing, sales and operations; ad spend 9 % of revenue in season / max 15 % off-season against a 20 % cap; AI-assisted CRM and ordering workflows.
08/2022 – 01/2026
Aranysexternal
External marketing lead, PPC, SEO and coordination; Smilingbaby and Mumma projects.
08/2023 – 06/2025
Fingeraexternal
External PPC, SEO and AI; Czech campaigns and consulting for the Slovak market.
Earlier business ownership
2016 – 2020
Sambuko — founder
Actively ran the e-shop. Still the owner; a hired manager runs daily operations.
2014
Pink Robin
First own e-shop, later sold.
Current projects
- Gardina.cz
Client project — marketing collaboration.
- Herbyway.cz
Client project — marketing collaboration.
- Wedding Photography & Video (Ireland)
Client project in Ireland.
- Nejlepší izolace
Client project — marketing collaboration.
Tools
- Advertising & data
- Google Ads, Microsoft Ads, Meta, Sklik, Google Analytics, Looker Studio
- SEO
- Screaming Frog, Google Search Console, Ahrefs, Collabim, SEMrush, Ubersuggest
- Product data
- Google Merchant Center, Mergado, XML rules, feed segmentation and fixes
- AI & building
- ChatGPT, Lovable, Claude, Gemini API and custom prompts; CRM and internal tools
Languages
Czech native · English C1 · Spanish A2 · Polish A1
International experience: Iceland, Ireland, the UAE and the Czech Republic.